Organic growth for products that are hard to rank.
I’m Rendy Andriyanto. For eight years I’ve led technical and programmatic SEO for fintech and trading platforms: the regulated, multi-region, YMYL surfaces where most playbooks quietly break.
Currently Senior SEO at Gotrade
Organic growth delivered for teams at
Case studies
Growing RCTI+ organic traffic from under 100 to 1.5 million
A streaming and news platform launched with almost no organic presence. The fix was not more content. It was a system that made every new page indexable and internally connected by default.
Read case study Automotive · Technical + ContentLaunching Hyundai MotorStudio Senayan Park to outrank its global site
A brand-new gallery site, built to promote programs and products, that ended up drawing more organic traffic than Hyundai's global MotorStudio property.
Read case study B2B Logistics · ProgrammaticTurning Kargo's site into an inbound engine with auto-generated pages
A B2B logistics startup needed its site to do more than describe the product. It needed to capture demand. Programmatic pages targeting transactional routes did exactly that.
Read case studyMost SEO advice assumes a site small enough to hand-tune. Mine doesn’t.
At the scale I work, rankings are an engineering problem. I read server logs, model crawl demand, and decide which URL patterns deserve budget and which to cut. Then I build the templates and internal-link systems that let the good pages compound on their own.
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- Crawl-budget and log-file analysis
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- Programmatic templates for transactional intent
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- Indexation systems that survive launch
From the blog
Crawl budget is a distribution problem, not a quota
Treating crawl as a fixed allowance leads to the wrong fixes. What actually moves indexation at scale is how that crawl is distributed.
What “YMYL” actually changes about your content workflow
Beyond the E-E-A-T checklist: the operational decisions that hold up under regulatory scrutiny in fintech and trading.
Programmatic pages that don't get classified as spam
The line between scaled content and thin content is mostly an information-gain problem. Here is how to stay on the right side of it.
I work on the SEO problems that don’t fit in a checklist.
Most of my work lives at the intersection of scale and constraint: millions of URLs, multiple regions and languages, and the compliance reality of regulated finance. I care about systems that keep working after the launch. Crawl economics, indexation, internal link graphs, and content that earns trust.
Working on a surface that’s hard to rank?
Open to select consulting, advisory, and speaking. Best way to reach me is email.